Creation and high-end technology ——interview Mr. Fang from Huicong
2006-06-03
Huicong: In 2006, NFLG had overtopped 120 million for the first quarter in sales, I, on behalf of Huicong, express my sincere congratulations to you. How did your company achieve such success?
Mr. Fang:Over the years, we upgrade the brand, production management, technical innovation, R & D, compared to the previous years, we have enormous progress. Moreover, the high-speed railway project gave our company a significant opportunity.
Huicong:What kind of opportunity does the construction of high-speed railway bring you?
Mr. Fang: What stimulating effect the high-speed railway brought to us is more than what we expected, especially on product performance and quality requirements. It is the first time we met such a situation, and they naturally would choose branded manufacturers of high credit, which led the way for the development of NFLG.
Huicong:What products does your company have for the high-speed railway construction?
Mr. Fang:High-speed railway is a new technology. This time, we received the topic, which means we took the social responsibility. Because of the limited quantity, the prices abroad are very high.
In fact, the technology is very complex. We get the project but make no money; it is our social responsibility to do this. We are the only can finish the project.
Huicong:High prices abroad now?
Mr. Fang:Yes.
Huicong: NFLG is not always waiting for the high-speed railway construction opportunity?
Mr. Fang:Not exactly. The demand for high-speed railway equipment is so huge that we made technical exploration two years a which was completely different from the current one, it is a new topic. For us, there are technical reserves and we displayed high-speed railway equipment on exhibition. We are leading the domestic industry, and doing technical, forward-looking exploration.
Huicong:NFLG focus on independent R & D and product innovation. Please talk about how NFLG develop on the basis of independent research and development and innovation?
Mr. Fang:We are leading the mixing industry definitely, working diligently, and focusing on mixing. We are very pragmatic, dedicated trying to improve mixing technology, reaching the domestic first-class level and then the Asian brands, and the international brand in the future.
Huicong:Now some enterprises chase commercial interests.
Mr. Fang:NFLG is on the long-term commercial interests.
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Huicong:How to improve the R & D and product innovation?
Mr. Fang:Improve of independent R & D and innovation need qualified personnel, which is development power for an enterprise. R & D and training is a long-term process, even if NFLG is to be regarded as the "Whampoa Military Academy", but on my personal view, we should insist on it through the process will be very hard, but in the end the community will admit your contribution.
Huicong: As you said, some enterprises are doing counterfeit products, then how could NFLG handle independent intellectual property rights?
Mr. Fang: The current approach is to develop the depth and breadth of technology.
Huicong:NFLG “specialization, refine, well and long”
”Can you explain the deep meaning?
Mr. Fang: NFLG is still in the infancy and
Huicong:The development of enterprises is a long process. In my personal view, all things are the same of natural development. To which direction in the future NFLG will , it is impossible to properly design for the boss.
Huicong:That means to adjust the direction on the basis of the latest developing situation of machine industry.
Mr. Fang:Yes.
Huicong:NFLG did very well in after-sales.
Mr. Fang:The construction of the after-sales service is absolutely fundamental guarantee for the interests of the customer, and the customer service in
Huicong:So investment on it is huge.
Mr. Fang:Of course. We choose agents on the criteria, that is, his service capacity. Without this capacity, it can not be our agents.
Huicong: How is the Dry Mortar Plant in the entire market?
Mr. Fang:Just beginning.
Huicong:But your advertisement is widespread.
Mr. Fang:It is the 1st step.
Huicong:Can you say something about the market?
Mr. Fang: The market demand is huge and, we are optimistic about the market prospects. Especially some domestic enterprises see the great market and take action to take apart in the field. It is normal but not od for the long-term developing.
Huicong:What products for CONEXPO ASIA 2006?
Mr. Fang: The stable mixing plant for the high-speed railway, the new dry mortar mixing plant, planetary concrete mixer and a quick-moving concrete mixing plant.
Huicong:Expo is a od chance?
Mr. Fang:It can bring in many foreign customers and it is od for the domestic companies to attend.
Huicong:Can you appraise the AEM Expo?
Mr. Fang:This Expo has great attraction to North America, the Middle East, in particular, the
NFLG is actively expanding the foreign markets, so we definitely need to participate the Expo thus we can communicate with many foreign exchange traders.
Huicong:And the achievement of NFLG in the market?
Mr. Fang:We are entering the mainstream of international market. We want to fight the Europeans thus international high-end products is the fighting cake.
Now our international market achievement is great and we are best in
Huicong:How about the price of High-end products of NFLG?
Mr. Fang:Higher than the normal one and about 80% of international one.
Huicong:Price war.
Mr. Fang:It is a strategy to open up the new market.
Huicong:What about the R&D?
Mr. Fang:First learn from others and then create by itself.
Huicong:You were born from technology?
Mr. Fang:Yes.
Huicong:Thank you.